Monday, June 23, 2008

Whine, whine, whine

C: Please - You must begin distributing grocery coupons, like the Post-Gazette and Tribune Review, otherwise I'll have to cancel. These coupons are more valuable than ever now. - M.M.

A: This reminds me of another frequent suggestion: "Print more obituaries!" Short of going out and killing people, we have no control over the number of obituaries published in our newspaper. It's the same way with coupons.

Several large advertising companies distribute manufacturers' coupons. These companies conduct market research and target certain areas for coupon distribution. Sometimes, coupons go to both larger and smaller newspapers, but most of the time these advertising companies pay large metropolitan papers in targeted areas to distribute the coupons.

We have lobbied these companies to include us in their distributions, but they are not at all interested in our readers' problems in managing their food budgets. Their only interest is in the data they gather from the redeemed coupons.


Anonymous said...

Sounds like a chicken and egg scenario.

Anonymous said...

Coupons for a chicken ceasar salad, anyone?

Anonymous said...

How 'bout a "10% off cremation" coupon? Solves two problems.